“Francesca Gino is one of the world’s most productive and creative social scientists.  And with this book, she shows that she’s also one of the most persuasive. She makes a powerful and convincing case that letting loose our inner troublemaker can open up new vistas of creativity and problem-solving power.”

– DANIEL H. PINK, New York Times bestselling author of When and Drive


“Great stories, great science, and great practical advice about how, when, and why to break the rules.”

– ANGELA DUCKWORTH, New York Times bestselling author of Grit


“This marvelous and mischievous masterpiece shows us how to creatively rebel without getting into (too much) trouble.”

– ROBERT SUTTON, New York Times bestselling author of The Asshole Survival Guide, Scaling Up Excellence, and Weird Ideas That Work


“Francesca Gino is the best kind of rebel: the one who doesn’t just break the rules, but invents a better way. In this enthralling, carefully researched book, she shows you how to become one—and unleash the inner rebel in others too.”

— ADAM GRANT, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg