“Reading this rich mix of experimental evidence and lively stories will help you rethink—and improve—how you make decisions in your life.”

– DANIEL H. PINK, New York Times bestselling author of When and Drive


“This engaging, beautifully written, and thought-provoking book is a must read for anyone who wants a deep understanding of how decisions get so easily derailed…. A truly entertaining journey that will keep you turning pages through the very end.”

– SUSAN CAIN, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking


 “We are often unaware of the many forces that affect our decisions—sometimes with devastating consequences. In Sidetracked, Francesca Gino [helps]… us all make decisions that we, our mothers, and our kids will be happier with.”

– DAN ARIELY, New York Times bestselling author of Predictably Irrational, The Upside of Irrationality, and the (Honest) Truth about Dishonesty