SIDETRACKED: Why Our Decisions Get Derailed, and How We Can Stick to the Plan

You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick — and you finally reach your intended goals.

In this book, I explore inconsistent decisions played out in a wide range of circumstances — from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships).

From my research, we see when a mismatch is most likely to occur between what we want and what we end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for the subtle influences that derail our decisions? The answers to these and similar questions will help you negotiate similar factors when faced with them in the real world.

Sidetracked is available for purchase on Amazon.com and Barnes & Noble. Since its publication in 2013, the book has been translated into more than a dozen languages including Italian, Chinese, Russian, and Japanese, and is also available as an audiobook.


"We are often unaware of the many forces that affect our decisions—sometimes with devastating consequences. In Sidetracked, Francesca Gino identifies and illuminates many of these forces to help us all make decisions that we, our mothers, and our kids will be happier with."

-- Dan Ariely, Professor of Psychology and Behavioral Economics, Duke University

 "This engaging, beautifully written, and thought-provoking book is a must read for anyone who wants a deep understanding of how decisions get so easily derailed, and advice on how to stick to well-thought out plans. A truly entertaining journey that will keep you turning pages through the very end."

-- Susan Cain, author of Quiet: The Power of Introverts in a World That Can't Stop Talking