Why it Pays to Break the Rules at Work and In Life

Purchase Rebel Talent

Rebels have a bad reputation.

We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention.

After more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the world’s best restaurant, to a thriving fast food chain, to an award-winning computer animation studio, Gino has identified leaders and employees who exemplify “rebel talent,” and whose examples we can all learn to embrace. She argues that the future belongs to the rebel — and that there’s a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed — by breaking all the rules.

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