Francesca Gino



Why it Pays to Break the Rules at Work and In Life


Purchase Rebel Talent

Rebels have a bad reputation.

We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention.

After more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the world’s best restaurant, to a thriving fast food chain, to an award-winning computer animation studio, Gino has identified leaders and employees who exemplify “rebel talent,” and whose examples we can all learn to embrace. She argues that the future belongs to the rebel — and that there’s a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed — by breaking all the rules.

Since its publication in 2018, “Rebel Talent” has been translated into more than a dozen languages—including Italian, Chinese, Russian, and Japanese—and is available as an audiobook.






“Francesca Gino is one of the world’s most productive and creative social scientists. And with this book, she shows that she’s also one of the most persuasive. She makes a powerful and convincing case that letting loose our inner troublemaker can open up new vistas of creativity and problem-solving power.”

– DANIEL H. PINK, New York Times bestselling author of When and Drive

“Great stories, great science, and great practical advice about how, when, and why to break the rules.”

– ANGELA DUCKWORTH, New York Times bestselling author of Grit

“This marvelous and mischievous masterpiece shows us how to creatively rebel without getting into (too much) trouble.”

– ROBERT SUTTON, New York Times bestselling author of The Asshole Survival Guide, Scaling Up Excellence, and Weird Ideas That Work

“Francesca Gino is the best kind of rebel: the one who doesn’t just break the rules, but invents a better way. In this enthralling, carefully researched book, she shows you how to become one—and unleash the inner rebel in others too.”

— ADAM GRANT, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg


Why Our Decisions Get Derailed, and How We Can Stick to the Plan

Purchase Sidetracked

Reaching your goals takes more than dreaming big and working hard. It takes knowing how to avoid getting sidetracked. In this “remarkably useful…delightful romp,” Gino identifies the hidden influences that knock people off their path, and offers a wealth of concrete advice, backed by psychological research, for getting where you want to go in life.

Since its publication in 2013, the book has been translated into more than a dozen languages—including Italian, Chinese, Russian, and Japanese—and is available as an audiobook.


“Reading this rich mix of experimental evidence and lively stories will help you rethink—and improve—how you make decisions in your life.”

– DANIEL H. PINK, New York Times bestselling author of When and Drive

“This engaging, beautifully written, and thought-provoking book is a must read for anyone who wants a deep understanding of how decisions get so easily derailed…. A truly entertaining journey that will keep you turning pages through the very end.”

– SUSAN CAIN, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking

 “We are often unaware of the many forces that affect our decisions—sometimes with devastating consequences. In Sidetracked, Francesca Gino [helps]… us all make decisions that we, our mothers, and our kids will be happier with.”

– DAN ARIELY, New York Times bestselling author of Predictably Irrational, The Upside of Irrationality, and the (Honest) Truth about Dishonesty